Social Media Manager/Content Strategist/Audience Growth & Analytics
I lead platform strategy from publishing and optimization to distribution, community management, and performance analytics for a digital media brand generating 120M+ monthly views across four major platforms.
Hard Carry Media Social Media Manager May 2026 — Present
Lead day-to-day strategy and operations for Full Squad across YouTube (2.5M subscribers), TikTok (4.5M followers), Instagram (450K), and Facebook (45K). Independently oversee publishing, platform optimization, titles, thumbnails, metadata, scheduling, community management, performance reporting, and distribution, partnering with the creative and production teams to turn audience insights into content decisions. Numbers below are sourced directly from Meta Business Suite and YouTube Studio for my first three months managing the accounts.
↑ 656%65.2MFacebook views, first 3 months
↑ 444%29.1MFacebook organic views
↑ 117%49.7MInstagram views, first 3 months
↑ 426%25.8MInstagram reach
New high+21KYouTube subscribers, first 3 months
↑ 441%206.6KTikTok shares
Evidence — direct from platform analytics
Meta Business SuiteFacebook · captured Aug 27, 2026Meta Business SuiteInstagram · captured Aug 27, 2026
Built with lightweight code and AI-assisted workflows to centralize cross-platform reporting. Tracks viewership, reach, engagement, retention, and follower conversion to identify repeatable trends and guide publishing decisions.
02 — Method
Building a Facebook-Native Strategy
How the Facebook results above actually happened.
Full Squad’s Facebook page had remained near 29K followers without a defined platform-specific content strategy. Rather than assuming that content performing on YouTube, TikTok, or Instagram would translate to Facebook, I began testing original formats created specifically for the platform — both independently and with Full Squad talent.
I evaluated each experiment using viewership, retention, engagement, non-follower reach, and follower conversion. Formats that produced repeatable results became recurring content pillars, while underperforming concepts were revised or discontinued. This test-and-learn system transformed Facebook from a secondary distribution channel into a major audience-growth engine.
1Hypothesis
→
2Produce
→
3Publish
→
4Measure
→
5Scale or Iterate
65.2M total Facebook views29.1M organic Facebook views+444% organic viewership29K → 45K followersHighest-performing period on record
“I don’t assume that an idea will work. I test it, measure the audience response, and let the results determine what gets produced next.”
03 — As Seen In
Viral Campaigns
Original skits and stunts that broke past our own platforms into national coverage.
Stunt · July 2026
The Trojan Horse Screening
Snuck the crew into a popular AMC theater location inside a homemade Trojan horse, on one paid ticket. Got two checkpoints deep before it tipped over.
An upside-down Spider-Man kissing-and-slapping booth on the street in West Hollywood, timed around a major theatrical release. One post alone did 6.2M+ views and 186K+ likes — the Spider-Man skits alone reached an estimated potential earned-media audience of 250M+.
